Search engine optimization and marketing are services we provide for franchise systems. When we go over a campaign, we can provide optimization services for both the franchise sales side and the consumer side.

 

FRANCHISE SALES

Franchise Sales

When it comes to franchise sales, organic search optimization or search engine marketing (PPC) is targeted to people looking for a business opportunity. The goal is to determine the most targeted phrases to target and then more broad phrases to drive traffic to your web site. Once we understand what keywords should be marketed, we then create a strategic plan around those phrases.

We track everything we do using our proprietary software, BareTrax Pro.

 

CONSUMER SALES MARKETING

Consumer Sales Marketing

Consumer marketing has more to do with marketing microsites for the franchises for consumer driven phrases. In most cases, we look at geographically targeted phrases such as “italian restaurant in san diego” or “plumber in los angeles.” As with the franchise sales marketing, we perform a detailed keyword analysis to determine the best and most strategic keywords to market.

As part of this program, we also work with Google Places optimization and submit all franchise locations to the major business listing directories using business listing aggregators. For more information on these or other topics, please call us today.

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